About WCC
Hey, I’m Luke Johannessen, the founder of Warrior Clothing Co.
At 36, I’ve fought battles I never saw coming— stage 3 bowel cancer, stage 4 lung cancer, addiction, and the darkest corners of my own mind. I know what it feels like to hit rock bottom, to wonder if you’ll ever get back up. But I also know the power of resilience, the strength that lives inside each of us, even when we don’t believe it’s there.
Warrior Clothing Co isn’t just a brand—it’s my purpose. It’s a reminder that no matter what life throws at us, we all have a warrior within. Every stitch, every design, every piece of clothing carries that message. It’s about survival, about standing tall even when the odds are stacked against us.
This journey isn’t just mine. It’s for everyone who’s fought their own battles—whether it’s illness, loss, mental health struggles, or anything that’s pushed them to their limits. A percentage of every sale goes to causes that support fighters just like you and me because giving back is part of this mission.
I wear my scars with pride. They remind me of what I’ve survived and why I fight every day to look after my mind and body. And if my journey can inspire even one person to keep going, to believe in their own strength, then this mission is worth every second.
Strength in Every Stitch. Because we don’t just wear clothes—we wear our stories.
- Luke